Partnership Ecosystem Directory

Runs channel rebates, MDF, SPIFFs and consumer promotions, and pays them out across borders rather than handing the payout back to finance

Account mapping with confidence scores, deal registration and payouts, priced by program size rather than per seat

Distributes brand campaigns to local partners and administers the funds and incentives behind them, with services alongside the software

Builds the perks marketplace behind venture portfolios and communities, with pre-negotiated deals ready to list

Splits user referrals and partner referrals into two products, with CRM events driving partner attribution

Keeps vendor content current on resellers' own websites automatically, instead of asking partners to update it themselves

PRM plus channel program automation, including incentives, claims and sales-out data. Formerly Allbound and Channel Mechanics

A full channel PRM from an independent vendor, with editions built around Salesforce or HubSpot as the system of record

Runs weekly campaigns through SMB resellers who will never log in and build one themselves

Finds partners from a global index using plain-language search, then onboards and manages them in the same platform

Publishes its prices for marketplace listings, private offers and co-sell, which almost nobody else in this category does

Runs partner activation and customer onboarding on the same checklists, for teams too small to run either from a platform

Compares your CRM data against your partners' to find shared customers, prospects and open deals, with a free tier and published pricing

White-labelled integrations for your customers, priced on API calls and connectors rather than on seats

Registers deals from forwarded emails and reaches partners in their inbox and Slack, rather than waiting for them to log into a portal

Tracks affiliates, strategic partners and paid ad channels in one attribution model, rather than affiliate traffic alone

Runs affiliate, referral and ambassador programs on top of Stripe, Chargebee or Paddle billing data

Enterprise sales enablement that vendors extend to channel sellers, so partners get the same content and coaching as the direct team

White-label widget plus managed authentication and pipelines, metered on active customer tenants

Handles affiliate, creator and referral partnerships in one system, including contracting and payment at scale

Modular enterprise PRM and through-channel marketing, with an integration builder included rather than sold separately

Introw is a next-generation PRM platform that helps B2B companies launch partner portals directly on top of their existing CRM systems, including HubSpot and Salesforce.

Builds the partner portal and onboarding journey around your CRM, so partners do not have to learn a second system

Uses account mapping as the engine under the partner program, connecting partners to the accounts sales is already working

Runs separate branded learning portals so partners, customers and employees each get their own courses and certifications

Covers DATEV, Lexware and the rest of the European ERP landscape behind a single API, hosted in Germany

Mirrors your CRM schema rather than mapping fields, and can be extended with a developer IDE and CLI

One normalized API and one embedded connection component covering entire categories such as HRIS, ATS, CRM and accounting

Covers PRM, partner marketing and sales enablement for direct and indirect teams in a single platform rather than separate modules

Handles API authentication, per-customer connections and execution while your own code defines what each integration does

Puts the joint plan in one place both sides can see, so commitments stop living in email threads

Keeps integration logic in your engineers' hands and takes over the hosting, auth and monitoring underneath

Lets a software company ship native integrations under its own brand without building the auth, sync and retry plumbing

Sells the enablement method rather than the tool, aimed at making individual partners investible to the vendors backing them

Runs your own integration marketplace, from listings and developer onboarding to in-app discovery and adoption data

Keeps partner attribution inside Salesforce instead of a separate portal, and registers deals without one

Account mapping at a published price, with control over which populations each partner can see

Built for global consumer brands running affiliate at scale, with multi-market payment and fraud controls

Profiles the partner landscape so you can qualify partners before recruiting them, and flags the ones going dark

Puts a searchable, SEO-ready partner directory on your own site and keeps partners updating their own profiles

Runs partner onboarding as task sequences partners must complete, with tiering and commission handling built around IT resellers

Every plan includes every feature, with price scaling on partners and leads rather than seats, starting from a free tier

Measures partner relationship health from continuous structured feedback, rather than administering the partner program

Runs affiliate, referral, co-sell and influencer programs in one platform, with a marketplace where partners apply to join

Maps account overlap across many partners at once and reports the pipeline each one sourced or influenced

Gives developers and non-developers separate tools for the same integration, then runs it in production for every customer

Business planning for indirect distribution, now aimed at insurance brokers and agents rather than technology partners

Pairs affiliate program software with a marketplace of B2B SaaS affiliates you can recruit from

Runs the money side of a partner program: MDF, SPIFs and incentives, with automated claims and card issuing

Reads Stripe and Paddle subscription events so commissions follow upgrades, downgrades, cancellations and refunds

Partner ops for startup and early-stage SaaS teams, with AI partner matching alongside the usual onboarding and deal registration

Runs co-branded demand generation campaigns through large partner networks, for enterprises with thousands of partners to activate

Turns a joint business plan into a finished QBR deck in one click, and designs everything around partner and manager adoption

Handles listings, private offers, metering and billing across the cloud marketplaces without an engineering project for each one

Adds automated workflows on top of the partner stack you already run, and prompts AEs in Slack when a partner can help a deal

Handles listings, private offers and co-sell registration across the three hyperscaler marketplaces without leaving the CRM

Covers e-commerce and subscription programs in one tool, with recurring and lifetime commissions for SaaS

Turns everyone's LinkedIn activity into a shared, qualified signal feed and routes it into the CRM

Distributes learning and content between vendors and partners across company boundaries, rather than inside one company's portal

Affiliate tracking and payouts for early-stage SaaS, priced against monthly affiliate revenue

Handles affiliate tracking and channel deal registration in the same platform, with account mapping through Crossbeam

Combines PRM, through-channel marketing and an LMS, with ERP and PIM connectors for channels that sell physical product

Puts Workato's full integration platform, or single widgets from it, inside your own product interface

Branded academies and certifications for customers and partners, from a platform that also handles employee training

Connects your co-sell process to the hyperscalers' partner systems and to partners directly, instead of rekeying deals between them

Covers the whole partner lifecycle in one module set, configured by admins rather than built by IT

Free community and training platform for alliance professionals with job board and educational resources

Global nonprofit for alliance professionals with certifications, events, and resources across multiple industries

Free research community for IT channel partners, built around Canalys market data

The SaaS Partnership Network with 5,000+ members across vendors, channels, and distributors

Community for partner and ecosystem marketers, with monthly meetups and an annual event

IT channel community for Germany, Austria and Switzerland, inside GTIA membership

French partnerships community with 1,000+ members, podcast, newsletter, and Partner as a Service

Leading strategic partnership network with 2,100+ members, 400+ events, and CATALYST conference

Spanish-language community for partnership and channel professionals across Latin America

Free in-person meetups for partnership professionals, founders, and investors across multiple cities

Community-powered learning platform for professionals across revenue functions

World's largest SaaS community with annual events, daily content, podcasts, and Pro membership

Partnerships Made Smarter - Grow better, together

UK IT channel community built around one-to-one mentoring and peer support

Free community for EU-based partnership managers in tech to set standards and share best practices

Free global network for women in alliances and partnerships, with chapters in eight cities

The largest conference built specifically for B2B software partnership and ecosystem leaders, run by a community rather than a vendor

Around 45 heads of alliances across industries, which makes it a working session rather than a conference with an audience

Analyst-run channel forums in EMEA, the Americas and APAC, built around independent research rather than a vendor agenda

Association-run European channel event where the IT service provider ticket costs less than the membership it includes

Around 8,000 channel professionals and 350 exhibitors, aimed at the MSP, telecom agent and technology advisor side of the channel