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Expert guidance, frameworks, and resources for B2B partnership professionals, readable on the page or queryable through your own AI assistant.
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Connect Claude, ChatGPT, Cursor, or Gemini to the hub. Your assistant answers partnership questions straight from the hub, with a source link in every reply.
Coming soonOrbit
Partner ecosystem mapping. See your partners, their products, and your market overlaps as one living map, and spot the gaps worth filling. Arriving with the Consultant tier.
Explore OrbitFeatured Guides
Essential reading to help you get started
Channel Partner Programs: The Operator's Guide
How to design, run, and measure a B2B SaaS channel partner program after your Minimum Viable Ecosystem says you need one. The operational layer that turns strategy into revenue.
The Minimum Viable Ecosystem Framework
A disciplined framework for building exactly the partnerships required for market viability. Stop over-investing in partnerships that don't move the needle.
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
Recent Guides
Latest insights and frameworks for partnership success
The Active Seller Rate: The Channel Metric That Predicts Revenue
Active Seller Rate measures the percentage of a partner's salespeople actively pitching your solution. Here is the definition, the formula, a worked example, and the three conditions that drive activation.
How to Build a Channel Partner Program From Scratch
How to build a channel partner program from scratch. The readiness gate, the architecture-before-program rule, and the six steps that prevent paper partnerships.
Channel Chief: The Role, the Title, and Why It Shouldn't Live Under the CRO
A channel chief leads a company's partner program. Here's what the role actually does, why it shouldn't report to the CRO, how it compares to head of partnerships or chief partner officer, and what good comp design looks like.
Channel Management: What It Is, Who Should Own It, and the Trap Founders Fall Into
Channel management is how you design the indirect path your product takes to market, and who runs it. The working definition, the difference from partner management, and the trap most founders fall into.
The Channel Partner Manager Role
What a channel partner manager actually does, when to hire your first one, what to weight in the interview, and why the reporting line matters more than most founders realize.
Channel Partner Programs: The Operator's Guide
How to design, run, and measure a B2B SaaS channel partner program after your Minimum Viable Ecosystem says you need one. The operational layer that turns strategy into revenue.
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