Partnership Strategy, Management & Execution Guides
In-Depth Frameworks
The Minimum Viable Ecosystem Framework
A disciplined framework for building exactly the partnerships required for market viability. Stop over-investing in partnerships that don't move the needle.
The Partnership Architecture Framework
Master the 5-model framework for building strategic, scalable partnerships. Move from playbook practitioner to partnership architect with first principles thinking.
Essential Reads
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
Deciding Between Build, Buy or Partner
Compare build, buy, and partner options for product features. Learn decision criteria to optimize time-to-market, costs, and ROI for your SaaS.
Understanding the Difference Between Transactional and Collaborative Relationships
Learn why partnerships are fundamentally different from transactional supplier relationships. Discover the key distinctions that determine whether a business relationship will thrive or fail.
foundation (5)
Affiliate vs. Referral
Understand the critical differences between affiliate and referral programs. Choose the right partnership model based on relationship depth.
Channel Partner Types (SaaS) and their roles in the customer journey
Compare affiliate, referral, broker, reseller, distributor, and OEM partner types. Understand roles, responsibilities, and revenue models.
Key Elements for Thriving Business Partnerships
Discover core attributes of successful partnerships: aligned objectives, cultural fit, collaboration, and long-term strategic commitment.
Partner Categories, Partner Types, Partner Business
Navigate partner terminology with confidence. Understand channel partners, resellers, affiliates, and integration partners clearly.
Referral, Co-Seller, Reseller
Compare referral partners, co-sellers, and resellers to build the right channel mix. Learn key differences and when to use each type.
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Partner Hypothesis
Validate your partner value proposition before signing agreements. Create testable hypotheses to avoid paper partnerships and focus resources.
Reseller Pricing: Static and Dynamic Model
Master static and dynamic reseller pricing models. Set partner discounts, negotiate margins, and apply tier pricing for channel success.
strategy (4)
Deciding when to work with Distributors
Evaluate when distributors add value to your channel strategy. Learn pros, cons, and decision criteria for expanding market reach.
Partner Value Proposition
Craft compelling Partner Value Propositions that attract ideal partners. Focus on revenue potential, portfolio growth, and innovation.
Partnerships in Growth Stages
Match partnership strategies to your growth stage from Seed to Enterprise. Learn what works at $1M, $10M, $100M+ ARR and beyond.
Planning the Partner Strategy Map
Make fundamental partnership decisions with a strategic framework. Define partner roles, business models, and go-to-market alignment.
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Creating a Great Partner Landing Page
Build partner landing pages that attract ideal partners. Learn key elements, design principles, and conversion tactics for recruitment.
Creating an Ideal Partner Profile (IPP)
Create an Ideal Partner Profile to identify strategic partners, increase partnership success rates, and drive measurable business value.
Having Success with Channel Partners
Build successful channel partnerships from seed to scale. Avoid common pitfalls and create partner programs that drive real revenue growth.
Integrating an Outstanding Partner Experience into Your Partner LifeCycle
Design exceptional partner experiences across the partnership lifecycle. Boost retention, revenue, and satisfaction with proven PX strategies.
Partner LifeCycle Management
Master the 6 stages of partner lifecycle: recruitment, onboarding, growth, evaluation, expansion, and exit for long-term success.
Preferred Partner Program
Design and launch a Preferred Partner Program to reward top-performing partners with exclusive benefits and recognition.
Qualifying Channel Partners with the 4C Method
Qualify channel partners using the 4C Method: Customer Base, Commitment, Capabilities, and Cultural Fit for partnership success.
Qualifying Partner Opportunity with the CASO Method
Evaluate partnership opportunities with CASO: Culture, Additional Value, Scalability, and Opportunity alignment for better decisions.
organization (2)
Identifying Collaborative Behaviors
Learn key behaviors that drive successful partnerships: effective communication, shared goals, mutual respect, and innovative thinking.
Scaling Your Partnership Organization
Build and scale partnership teams strategically. Learn hiring priorities, team structures, and when to add specialized roles as you grow.
