Partnership Strategy, Management & Execution Guides
The Partnership Architecture Framework
Master the 5-model framework for building strategic, scalable partnerships. Move from playbook practitioner to partnership architect with first principles thinking.
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
Deciding Between Build, Buy or Partner
Compare build, buy, and partner options for product features. Learn decision criteria to optimize time-to-market, costs, and ROI for your SaaS.
Understanding the difference between transactional and collaborative relationships
Discover how collaborative partnerships differ from transactional sales relationships. Master the fundamentals of building long-term value.
partnership architecture (6)
The Partnership Architecture Framework
Master the 5-model framework for building strategic, scalable partnerships. Move from playbook practitioner to partnership architect with first principles thinking.
Model 1: Foundation Model
Establish the foundational principles, common language, and readiness assessment for your partnership program. Learn to become a Partnership Architect, not just a Playbook Practitioner.
Model 2: Economic Model
Establish CFO-grade financial frameworks for partnerships. Move beyond sourced revenue to quantify total impact including influenced revenue, efficiency gains, and retention improvements.
Model 3: Strategy Model
Define your partnership strategy with compelling value propositions, go-to-market motion planning, and portfolio management. Turn economic insights into strategic action.
Model 4: Operating Model
Build repeatable processes for partner activation and management. Transform strategy into execution with lifecycle management, enablement playbooks, and partner cadence.
Model 5: Organizational Model
Design your partnership team structure, governance, and culture for scale. Build the organizational capacity to execute your partnership strategy successfully.
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Deciding Between Build, Buy or Partner
Compare build, buy, and partner options for product features. Learn decision criteria to optimize time-to-market, costs, and ROI for your SaaS.
Identifying Collaborative Behaviors
Learn key behaviors that drive successful partnerships: effective communication, shared goals, mutual respect, and innovative thinking.
Reseller Pricing: Static and Dynamic Model
Master static and dynamic reseller pricing models. Set partner discounts, negotiate margins, and apply tier pricing for channel success.
Understanding the difference between transactional and collaborative relationships
Discover how collaborative partnerships differ from transactional sales relationships. Master the fundamentals of building long-term value.
planning (8)
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
Having Success with Channel Partners
Build successful channel partnerships from seed to scale. Avoid common pitfalls and create partner programs that drive real revenue growth.
Key Elements for Thriving Business Partnerships
Discover core attributes of successful partnerships: aligned objectives, cultural fit, collaboration, and long-term strategic commitment.
Integrating an Outstanding Partner Experience into Your Partner LifeCycle
Design exceptional partner experiences across the partnership lifecycle. Boost retention, revenue, and satisfaction with proven PX strategies.
Partner Hypothesis
Validate your partner value proposition before signing agreements. Create testable hypotheses to avoid paper partnerships and focus resources.
Partnerships in Growth Stages
Match partnership strategies to your growth stage from Seed to Enterprise. Learn what works at $1M, $10M, $100M+ ARR and beyond.
Planning the Partner Strategy Map
Make fundamental partnership decisions with a strategic framework. Define partner roles, business models, and go-to-market alignment.
Scaling Your Partnership Organization
Build and scale partnership teams strategically. Learn hiring priorities, team structures, and when to add specialized roles as you grow.
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Channel Partner Types (SaaS) and their roles in the customer journey
Compare affiliate, referral, broker, reseller, distributor, and OEM partner types. Understand roles, responsibilities, and revenue models.
Partner LifeCycle Management
Master the 6 stages of partner lifecycle: recruitment, onboarding, growth, evaluation, expansion, and exit for long-term success.
Partner Value Proposition
Craft compelling Partner Value Propositions that attract ideal partners. Focus on revenue potential, portfolio growth, and innovation.
Qualifying Channel Partners with the 4C Method
Qualify channel partners using the 4C Method: Customer Base, Commitment, Capabilities, and Cultural Fit for partnership success.
Qualifying Partner Opportunity with the CASO Method
Evaluate partnership opportunities with CASO: Culture, Additional Value, Scalability, and Opportunity alignment for better decisions.
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Affiliate vs. Referral
Understand the critical differences between affiliate and referral programs. Choose the right partnership model based on relationship depth.
Creating a Great Partner Landing Page
Build partner landing pages that attract ideal partners. Learn key elements, design principles, and conversion tactics for recruitment.
Creating an Ideal Partner Profile (IPP)
Create an Ideal Partner Profile to identify strategic partners, increase partnership success rates, and drive measurable business value.
Deciding when to work with Distributors
Evaluate when distributors add value to your channel strategy. Learn pros, cons, and decision criteria for expanding market reach.
Partner Categories, Partner Types, Partner Business
Navigate partner terminology with confidence. Understand channel partners, resellers, affiliates, and integration partners clearly.
Preferred Partner Program
Design and launch a Preferred Partner Program to reward top-performing partners with exclusive benefits and recognition.
Referral, Co-Seller, Reseller
Compare referral partners, co-sellers, and resellers to build the right channel mix. Learn key differences and when to use each type.