The Ecosystem Illusion
When Collaboration Becomes Dependency. Discover why many 'ecosystems' are actually Hub & Spoke Systems. Learn to maintain independence while partnering with giants.
Bernhard Friedrichs••6 min read
Articles
Thought leadership and perspectives on partnership strategy
Why I'm Convinced the CRO Shouldn't Own Partnerships
The structural reasons why partnership programs fail when owned by the Chief Revenue Officer—and what we can do about it.
Bernhard Friedrichs••8 min read
Partner Hypothesis
Stop Signing Partners That Look Good on Paper but Deliver No Value. Learn how to validate your partner value proposition before investing time and resources.
Bernhard Friedrichs••7 min read
Partner-to-Market: When to Partner & Why
Every growth stage needs different partnerships. Learn which ones matter for you now and how they impact your entire customer journey.
Bernhard Friedrichs••10 min read
Introducing the Partner Manager Course by PartnerStandard
Master the Art of Partnership Management for Efficient Business Growth. Learn how to create, manage, and scale partnerships that drive efficient growth for SaaS businesses.
Bernhard Friedrichs••3 min read
What is the ISO 44001 Standard?
The Standard for Collaborative Relationships Management. Learn how ISO 44001 helps businesses form, manage, and sustain effective partnerships that drive value.
Bernhard Friedrichs••7 min read
The End of Growth At All Cost (GAAC): Embracing Profitable and Capital-Efficient Growth Strategies
Growth at All Cost is done! Companies start achieving capital and profitable efficient growth through partnerships and ecosystem led growth.
Bernhard Friedrichs••6 min read
Fitting Partnerships Into Your Business
Discover how to fit partnerships into your B2B SaaS business. Learn common mistakes, best practices, and why partnerships are key to efficient growth.
Bernhard Friedrichs••5 min read
The PX Factor: How Outstanding Partner Experiences Elevate Customer Satisfaction
Customer Experience and the Influence of Partner Experience. Great PX = Great CX. Learn how partner experience directly impacts customer satisfaction.
Bernhard Friedrichs••6 min read