Professional templates, guides, and tools to build and scale your partnership programs.
If you're a SaaS founder or a venture capitalist seeking to drive capital-efficient growth, this playbook is for you. Learn how partnerships executed well are key to making every dollar count.
The Partner Strategy Map will lead you through essential high-level decisions. Map your partnership strategy before diving into operational details of partner programs and day-to-day management.
Discover the 10 fundamental laws that drive partnership success. Move from copying others to confidently designing collaborations that last.
Partnership templates, contracts, and frameworks
Detailed Partner LifeCycle Planner based on the PartnerStandard Partner LifeCycle framework. Plan and track every stage of the partner journey.
A simple template for researching, categorizing and qualifying potential partners. Track partner categories, types, and use the 4 C's qualification method with vertical clustering.
Digital books and guides for partnership professionals
Software tools, calculators, and automation scripts
Calculate the potential business for your partner. Include commissions on licenses sold and revenue by services performed by your partner. Differentiate between recurring and non-recurring revenues.
Calculate the potential impact of your partnership initiative throughout the bowtie funnel. Quantify partnerships' contribution to awareness, acquisition, retention, and expansion.
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If you're a SaaS founder or a venture capitalist seeking to drive capital-efficient growth, this playbook is for you. Learn how partnerships executed well are key to making every dollar count.
A detailed and free framework with guidance and template to create your Ideal Partner Profile. Define who your best-fit partners are before you start recruiting.
This template helps you outline, manage, and track key actions, responsibilities, and objectives within your partnership. Ensure both parties are aligned, accountable, and working towards shared goals.
This template helps you validate your partner value proposition by clearly defining who your potential partners are, why they would partner with you, and how they align with your partnership strategy.
This template helps you to define, save and communicate the basic characteristics of your partner program(s). Document program tiers, benefits, requirements, and rules of engagement.
The Partner Strategy Map will lead you through essential high-level decisions. Map your partnership strategy before diving into operational details of partner programs and day-to-day management.
A partnership assessment overview to select the right partners. Evaluate potential partners across key dimensions to make data-driven partnership decisions.
A framework to build profitable partnership programs. One-page visual overview of how to design, launch, and scale successful partnerships.
This is a Canva design template for a Preferred Partner Badge. Customize and use to recognize your top-performing partners with a professional badge design.
This is a Canva design template for a Preferred Partner Certificate. Create professional certificates to formally recognize your top-performing partners.
This template helps you to plan, perform, and track your regular partner evaluations and business reviews. Structure productive QBRs that drive partnership performance and alignment.