Partner Relationship Management (PRM) Software
Partner relationship management (PRM) software gives a vendor one place to run its partner program: onboarding, a partner portal, deal registration, lead distribution, enablement content, certification tracking, and commission payouts. When choosing one, the questions that decide it are how well it syncs with your CRM, whether it supports your commercial model (reseller margins, referral fees), and whether partners will actually log in. Small referral programs often start with lighter tools; large channel programs usually choose the established suites.
New to the term? Read the definition in the glossary.
360insights
Runs channel rebates, MDF, SPIFFs and consumer promotions, and pays them out across borders rather than handing the payout back to finance
Airstride
Account mapping with confidence scores, deal registration and payouts, priced by program size rather than per seat
Channelscaler
PRM plus channel program automation, including incentives, claims and sales-out data. Formerly Allbound and Channel Mechanics
Channeltivity
A full channel PRM from an independent vendor, with editions built around Salesforce or HubSpot as the system of record
EULER
Registers deals from forwarded emails and reaches partners in their inbox and Slack, rather than waiting for them to log into a portal
Impartner
Modular enterprise PRM and through-channel marketing, with an integration builder included rather than sold separately
Introw: The Partner Portal on top of your CRM
Introw is a next-generation PRM platform that helps B2B companies launch partner portals directly on top of their existing CRM systems, including HubSpot and Salesforce.
Journeybee
Builds the partner portal and onboarding journey around your CRM, so partners do not have to learn a second system
Kiflo
Uses account mapping as the engine under the partner program, connecting partners to the accounts sales is already working
Magentrix
Mirrors your CRM schema rather than mapping fields, and can be extended with a developer IDE and CLI
Partner Foundations
Keeps partner attribution inside Salesforce instead of a separate portal, and registers deals without one
Partnerplace
Runs partner onboarding as task sequences partners must complete, with tiering and commission handling built around IT resellers
PartnerPortal.io
Every plan includes every feature, with price scaling on partners and leads rather than seats, starting from a free tier
PartnerStack
Runs affiliate, referral, co-sell and influencer programs in one platform, with a marketplace where partners apply to join
Torchlite
Handles affiliate tracking and channel deal registration in the same platform, with account mapping through Crossbeam
Unifyr
Combines PRM, through-channel marketing and an LMS, with ERP and PIM connectors for channels that sell physical product
ZINFI
Covers the whole partner lifecycle in one module set, configured by admins rather than built by IT
Frequently asked questions
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