Partnership Videos & Podcasts
Learn from podcasts, expert interviews, and curated educational content on partnership strategy and execution.
Podcasts
Podcasts44:50Featured🎙️ First Principles of Partnerships
What's a "Partnership Strategy Architect"? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some partnerships fail, how others thrive, and how to unlock real collaboration.
Podcasts37:25🎙️ Hiring the Right Talent for Partnerships
Why partnership roles require different hiring approaches than sales or engineering. James Alexander from Trive Talent and Bernhard Friedrichs discuss the distinct skill sets required, strategic planning before recruitment, emotional intelligence needs, and warning signs to identify during the hiring process.
Podcasts42:10🎙️ Prioritizing the Partner Experience (PX): The Basics
Bernhard Friedrichs explores how to create an excellent partner experience to drive engagement and expansion within B2B SaaS ecosystems. Covers partner experience during recruitment, technology selection for streamlined interactions, and capital efficiency strategies for partner programs seeking C-suite support.
Podcasts36:05🎙️ Future of Partnerships for Startups
Discussion on how AI can enhance partnership experiences for startup founding teams, the importance of the Chief Partnerships Officer role during scaling phases, and strategies for managing ongoing partnerships. Featuring Vatsal Baranwal and Bernhard Friedrichs, hosted by sharkdomTM.
Podcasts1:01:00🎙️ How to Succeed with European Partner Ecosystems
Rob Rebholz (Co-founder & CEO at Superglue.io) shares insights, best practices, and tactics on building and scaling European partner ecosystems. Deep dive into US vs. Europe differences, country-specific partnering strategies, and entry tactics that work (and don't work) in the European market.
Podcasts37:03🎙️ Innovating Capital Efficiency with Partners
Bernhard Friedrichs discusses strategies for achieving capital-efficient growth through strategic partnerships. Learn how to innovate and scale your business while optimizing resource allocation through partner ecosystems.
Podcasts42:00🎙️ Partner Capital Efficient Growth
Mike Midgley and Bernhard Friedrichs explore partnership frameworks with the Four C's of Successful Partnerships: Customer Base, Capabilities, Credibility, and Commitment. Learn how these elements must align for partnership success and drive capital-efficient growth.
Curated Videos
Curated Videos28:45FeaturedThe Best Performing Companies Are Prioritizing Partnerships
Sarah Wang (General Partner at Andreessen Horowitz) and Bob Moore (CEO at Crossbeam) discuss why top-performing companies are making partnerships a strategic priority. From Supernode Philadelphia 2022.
Curated Videos45:20FeaturedSaaS Metrics Masterclass for Buy-In
Andy Drummond (CFO of Zift Solutions) talks about the metrics that are important to CFOs and decision makers outside of the channel. Learn about ROI concepts, Partner NPS, segmentation analytics, and how to build compelling business cases for channel investments. Essential viewing for anyone trying to get buy-in from decision makers.
Micro Courses
Micro courses coming soon! We're developing short-format educational content to help you master specific partnership skills.