Affiliate Marketing & Tracking Software
Affiliate software tracks who referred a customer and pays them for it, using tracked links or codes, attribution rules, fraud checks, and automated payouts. B2B affiliate tools tie those links to CRM opportunities rather than to e-commerce carts, and most pay on closed revenue rather than on clicks. Check the attribution window, payout automation, and tax handling before committing to one.
New to the term? Read the definition in the glossary.
Cello
Splits user referrals and partner referrals into two products, with CRM events driving partner attribution
Everflow
Tracks affiliates, strategic partners and paid ad channels in one attribution model, rather than affiliate traffic alone
FirstPromoter
Runs affiliate, referral and ambassador programs on top of Stripe, Chargebee or Paddle billing data
impact.com
Handles affiliate, creator and referral partnerships in one system, including contracting and payment at scale
Partnerize
Built for global consumer brands running affiliate at scale, with multi-market payment and fraud controls
Reditus
Pairs affiliate program software with a marketplace of B2B SaaS affiliates you can recruit from
Rewardful
Reads Stripe and Paddle subscription events so commissions follow upgrades, downgrades, cancellations and refunds
Tapfiliate
Covers e-commerce and subscription programs in one tool, with recurring and lifetime commissions for SaaS
Tolt
Affiliate tracking and payouts for early-stage SaaS, priced against monthly affiliate revenue
Frequently asked questions
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