Affiliate Marketing & Tracking Software

Affiliate software tracks who referred a customer and pays them for it, using tracked links or codes, attribution rules, fraud checks, and automated payouts. B2B affiliate tools tie those links to CRM opportunities rather than to e-commerce carts, and most pay on closed revenue rather than on clicks. Check the attribution window, payout automation, and tax handling before committing to one.

New to the term? Read the definition in the glossary.

9 tools, listed alphabetically
Cello logo

Cello

AffiliateEst. 2022Seed

Splits user referrals and partner referrals into two products, with CRM events driving partner attribution

📍 Munich, Germany
Everflow logo

Everflow

AffiliateEst. 2016

Tracks affiliates, strategic partners and paid ad channels in one attribution model, rather than affiliate traffic alone

📍 United States👥 51-200
FirstPromoter logo

FirstPromoter

AffiliateEst. 2017Private

Runs affiliate, referral and ambassador programs on top of Stripe, Chargebee or Paddle billing data

📍 Cluj-Napoca, Romania👥 1-10
impact.com logo

impact.com

AffiliateEst. 2008Private Equity

Handles affiliate, creator and referral partnerships in one system, including contracting and payment at scale

📍 Santa Barbara, California, United States👥 501-1,000
Partnerize logo

Partnerize

AffiliateEst. 2010Private Equity

Built for global consumer brands running affiliate at scale, with multi-market payment and fraud controls

📍 United States👥 201-500
Reditus logo

Reditus

AffiliateEst. 2020Private

Pairs affiliate program software with a marketplace of B2B SaaS affiliates you can recruit from

📍 Maarn, Netherlands
Rewardful logo

Rewardful

AffiliateEst. 2017Acquired

Reads Stripe and Paddle subscription events so commissions follow upgrades, downgrades, cancellations and refunds

👥 11-50
Tapfiliate logo

Tapfiliate

AffiliateEst. 2014Acquired

Covers e-commerce and subscription programs in one tool, with recurring and lifetime commissions for SaaS

📍 Amsterdam, Netherlands
Tolt logo

Tolt

AffiliateEst. 2022Seed

Affiliate tracking and payouts for early-stage SaaS, priced against monthly affiliate revenue

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