Bernhard Friedrichs
Founder of PartnerStandard
B2B Partnership Architect
Unlike sales, which has abundant frameworks and resources, partnerships lacked accessible, actionable guidance. I created PartnerStandard to change that.
Bernhard Friedrichs is a partnership strategist who has spent 20+ years helping B2B companies turn partnerships into their most capital-efficient growth channel. His work has driven over 55% of company revenue through partner channels and enabled expansion into Europe, North America, and Asia.
He founded PartnerStandard to address a gap he experienced firsthand. The Knowledge Hub provides the frameworks he wishes existed when he started building partner programs.
First Principle Partnerships
A research-based guide exploring the fundamental laws driving successful collaborations. Learn why most partnerships fail and discover the 10 core principles that make collaborations thrive.
Get the BookOriginal Frameworks
Methodologies developed from real-world experience building partnership programs
Recognition
Industry acknowledgments and community involvement
Certifications
Professional qualifications and credentials
Areas of Focus
Podcasts & Media
Featured conversations and insights
Guides by Bernhard
In-depth resources for partnership professionals
The Minimum Viable Ecosystem Framework
A disciplined framework for building exactly the partnerships required for market viability. Stop over-investing in partnerships that don't move the needle.
Read guideThe Partnership Architecture Framework
Master the 5-model framework for building strategic, scalable partnerships. Move from playbook practitioner to partnership architect with first principles thinking.
Read guidePartner LifeCycle Management
Master the 6 stages of partner lifecycle: recruitment, onboarding, growth, evaluation, expansion, and exit for long-term success.
Read guideCreating an Ideal Partner Profile (IPP)
Create an Ideal Partner Profile to identify strategic partners, increase partnership success rates, and drive measurable business value.
Read guideQualifying Channel Partners with the 4C Method
Qualify channel partners using the 4C Method: Customer Base, Commitment, Capabilities, and Cultural Fit for partnership success.
Read guidePartner Value Proposition
Craft compelling Partner Value Propositions that attract ideal partners. Focus on revenue potential, portfolio growth, and innovation.
Read guideReady to Transform Your Partnership Program?
For companies building or scaling partnership programs, Bernhard offers strategic consulting, program design, and assessments.