EULER

EULER is a partner relationship management platform for B2B software companies, built around the observation that partners will not reliably log into a portal. It covers partner applications and onboarding, contracting with e-signature, referral and deal registration, deal tracking and attribution with CRM sync, content and enablement, training and certification, a public partner directory, affiliate links, incentive management, and commission and SPIFF payments.

What separates it from other PRMs

The premise. Most PRMs assume the portal is where partner work happens, then struggle with partners who never sign in. EULER inverts that. DealFlow AI lets a partner forward a referral or deal registration email and registers it automatically. An AI partner account manager answers partner questions on demand. A communications hub pushes segmented updates out to partners rather than posting them in a portal and hoping they are read. Partners can submit deals and follow progress without logging in, which is the whole point.

EULER also ships a Model Context Protocol connector for Claude, alongside iOS and Android apps. That makes partner program data reachable from an AI assistant directly, which as of this review is unusual in the category.

Two things to weigh against that. The company was founded in 2023 and has a correspondingly short track record, with 28 reviews on G2 at the time of writing. And while the pricing page promises transparent pricing with no hidden costs, it publishes no figures, so the promise describes the billing structure rather than the rates.

Who it fits

B2B software companies running referral, reseller, marketplace and broker partnerships, particularly small partnership teams that need automation more than configuration depth. Customers the company names include Chili Piper and Dataships. It is a poor match for a traditional channel program that needs MDF administration, through-channel marketing execution or distributor tiering.

Ownership and company background

Euler Software Inc. was founded in 2023 and is based at 3665 Alabama Street in San Diego, California. Greg Portnoy is chief executive. The company describes itself as founded by partnership leaders, and no funding rounds have been announced publicly.

Pricing

Not published. The pricing page states that there are no hidden costs and no payment fees, and that users and partners are both unlimited, but it gives no rates and routes to a demo booking.

Integrations

Salesforce, HubSpot with a listing on the HubSpot App Marketplace, Slack, and email. A Model Context Protocol connector exposes the platform to Claude.

A note on the vendor's figures

EULER publishes averages across its customer base: three to fourfold growth in partner-sourced revenue, four to ninefold growth in partner portfolio, and roughly US$40,000 in savings per partnership headcount over twelve months. These are vendor-reported with no methodology given, and are best treated as marketing rather than measurement.