About theKnowledge Hub
Democratizing partnership knowledge to help companies build capital-efficient growth through strategic partnerships.
The Problem We're Solving
Unlike sales, which has abundant resources and frameworks, partnerships have been uncharted territory. Quality guidance was scarce, especially for startups trying to integrate partnerships into their business models during critical growth stages.
In the early days, navigating complex collaborative relationships meant experimenting without guidance, embracing uncertainty, and establishing deep trust without a playbook. The sheer volume of information available today can be overwhelming, and filtering through the noise to find actionable and affordable guidance remains a hurdle for many.
This Knowledge Hub was created to change that—to provide the frameworks and resources that weren't available when companies first started building partnership programs.
Our Mission
Accessible Knowledge
Make partnership expertise freely available to everyone—from startups to enterprise teams.
Practical Frameworks
Provide actionable guidance grounded in real-world experience, not just theory.
Community Growth
Build a community where partnership professionals can learn and grow together.
We believe partnerships are the future of B2B growth. Our mission is to help you turn partnerships into your most capital-efficient growth channel by providing the knowledge, tools, and frameworks you need to succeed.
Who This Is For
Partner Managers
Looking to level up your skills, find proven frameworks, and connect with peers facing similar challenges.
Founders & Leaders
Building or scaling a partnership program and need practical guidance on strategy, execution, and measurement.
SaaS Companies
Exploring partnerships as a capital-efficient growth channel and need to understand where to start.
Aspiring Partnership Pros
Transitioning into partnerships from other roles and looking to build foundational knowledge.
Consultants & Advisors
Helping clients build partnership programs and need resources, templates, and best practices.
Partnership Teams
Looking for training materials, frameworks, and tools to align and upskill the team.
The Journey Behind It
For 20 years, I developed partnerships across various fields, with the last decade helping SaaS companies turn partnerships into their most capital-efficient growth channel.
Having navigated the early days when quality partnership guidance was scarce—driving over 55% of revenue through partnerships and expanding into Europe, North America, and Asia—I experienced firsthand what works and what doesn't.
This Knowledge Hub is the resource I wish I'd had when starting out. It combines decades of hands-on experience with a commitment to making partnership knowledge accessible to everyone.
— Bernhard Friedrichs, Founder
What You'll Find Here
Free Knowledge Hub
Comprehensive guides, articles, and resources covering every aspect of partnership development—from strategy to execution. All freely accessible.
Practical Templates & Tools
Ready-to-use partnership materials and frameworks that save you time and ensure best practices.
Curated Resources
Books, videos, KPIs, and specialized materials to deepen your partnership expertise.
Directory & Community
Partner technology tools, professional communities, and connections to help you find the right resources and people.
Professional Services
For those ready to accelerate: consulting, training, and assessments to help you build and scale partnership programs faster.
Join the Community
Whether you're just starting your partnership journey or scaling a mature program, there's something here for you. Explore free resources, connect with other partnership professionals, or get personalized guidance.
Looking for partnership talent? Visit PartnerRecruit.com