Hi, I’m Bernhard,
For about 20 years, I've developed partnerships across various fields, dedicating the past 10 to the unique ecosystem and opportunities in SaaS.
In the early days that often meant navigating complex collaborative relationships while quality guidance was scarce. Unlike sales, with abundant resources, partnerships were uncharted territory that called for a willingness to experiment, embrace uncertainty, and establish deep trust.
But the efforts paid off. The result? Successful partnerships that drove even over 55% of total revenue and successful market expansion into Europe, North America, and Asia. And the best part? This all happened with remarkable capital efficiency.
Today's partnership landscape is bustling and many experts are eager to share their knowledge. Yet, the sheer volume of information can be overwhelming. Filtering through the noise to find actionable and affordable guidance is still a hurdle for many.
Especially startups often struggle to find helpful advice necessary for integrating partnerships into their business models during critical growth stages.
Having experienced these struggles firsthand, I wanted to change things. So, I started to write down what I learned, created guides and templates, and curated helpful information from other experts.
If you are looking for free curated guidance, templates, book recommendations, videos etc., the Knowledge Hub at PartnerStandard can help you.
If you like that idea, please spread the word and even become a contributor here.