Partner Marketing Software
Partner marketing platforms, also called through-channel marketing automation, give partners ready-made campaigns (co-branded emails, landing pages, social posts, and ads) that each partner runs under its own brand. They are most useful when a program has many partners that have no marketing staff of their own. Judge them on content localization, market development fund (MDF) management, and whether partners actually run the campaigns or the content sits unused.
New to the term? Read the definition in the glossary.
Ansira
Distributes brand campaigns to local partners and administers the funds and incentives behind them, with services alongside the software
ChannelBridge
Keeps vendor content current on resellers' own websites automatically, instead of asking partners to update it themselves
Channext
Runs weekly campaigns through SMB resellers who will never log in and build one themselves
Mindmatrix
Covers PRM, partner marketing and sales enablement for direct and indirect teams in a single platform rather than separate modules
Relevize
Runs the money side of a partner program: MDF, SPIFs and incentives, with automated claims and card issuing
Structured
Runs co-branded demand generation campaigns through large partner networks, for enterprises with thousands of partners to activate
Frequently asked questions
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