Structured

The company formerly known as StructuredWeb now trades as Structured, a change announced on 24 September 2025. The old domain redirects to structured.ai, and because the previous name still carries recognition in this market it is worth knowing both. The product is a partner marketing automation platform: it gives partners ready-made, co-brandable campaigns and executes them across email, social, web and paid channels on the partner's behalf, then reports on what each partner generated.

What separates it from other partner marketing tools

Category framing, and it is more than semantics. Structured positions the product as a Partner Marketing Automation Platform, which it describes as the next generation of through-channel marketing automation. Forrester named it a Leader in the inaugural evaluation of that PMAP category. Whether the new label sticks, the underlying claim is that partner marketing has separated from the general TCMA tooling bundled into PRM suites and is now bought on its own merits.

The second point is the enterprise end of the market. The customers named are large technology brands with partner networks in the thousands: IBM, HPE, ServiceNow, Google Cloud, Microsoft, Ingram Micro, Schneider Electric, Qlik and Zoom. Running co-branded demand generation across a network that size is a genuinely different problem from sending partners a content library, and few vendors operate at it.

Two things to weigh. The company reports around 60 platform enhancements in the first 100 days after the relaunch, which signals real investment but also that the product is changing quickly, so a demo may not match documentation. And this is a marketing platform, not a PRM. There is no deal registration, no partner tiering and no commission handling, so it complements a PRM rather than replacing one.

Who it fits

Enterprise technology vendors with large indirect channels who need partners to run demand generation under a controlled brand, and who have the campaign volume to justify a dedicated platform. It is a poor fit below that scale, where a PRM's built-in marketing module is usually sufficient.

Ownership and company background

Founded in 1999 and based in New York. Venture backed. The rebrand from StructuredWeb to Structured was announced in September 2025 and covered by BusinessWire and ChannelInsider.

Pricing

Not published. The site routes to a demo request.

Integrations

No named connector catalogue is published on the current site. Since the platform needs to hand leads back to a CRM or PRM to be useful, confirm the specific systems during evaluation.