Channext

Channext is a through-channel marketing automation platform aimed at driving end-user demand through reseller networks. It runs campaigns on the partner's behalf rather than handing them assets, personalises those campaigns using the vendor's content and the partner's profile, and reports on what each partner generated in real time.

What separates it from other partner marketing tools

The partner it is designed for. Most through-channel marketing platforms assume a partner marketing function exists on the other side: someone who logs in, picks a campaign, adjusts it and launches it. In an SMB reseller network that person does not exist. The partner is a small business owner with no marketing resource and no intention of learning your portal. Channext is built for that reality, defaulting to automated weekly campaigns that go out without the partner taking action.

That focus explains the customer profile. The vendors named are large technology brands with long tails of small resellers, where a handful of partners produce most of the revenue and hundreds more are dormant: Lenovo, HP, Samsung, Acronis, Barco and Microchip.

The trade-off is control and fit. Automating outbound marketing under a partner's name requires the partner to accept it, and it works best where campaigns can be templated. A program of large, sophisticated partners who run their own demand generation and want co-branded assets on their own schedule is a different problem, and a platform aimed at enterprise partner marketing will suit it better.

Who it fits

Technology vendors selling through large SMB reseller, dealer or VAR networks, especially in hardware, security and infrastructure, where most partners are too small to market for themselves.

Ownership and company background

Founded in 2018 and based in Utrecht, Netherlands. The company has raised a Series A.

Pricing

Not published. The site routes to a demo request.

Integrations

No named connector catalogue is published. Because partner data has to come from somewhere and generated leads have to go back, confirm CRM and PRM connectivity during evaluation.

A note on the vendor's figures

Channext publishes figures including partners growing 21.26 percent faster on average, and counts such as 350 partners marketing weekly. These are vendor-reported without a stated methodology or sample, and the unusual precision of the first should not be read as precision of measurement.