Channeltivity

Channeltivity is a partner relationship management platform for technology channel programs. It covers the standard set: partner recruitment and onboarding, a partner portal, deal registration, lead distribution, channel marketing, partner training and reporting on program performance. Editions differ mainly by which CRM the data flows into.

What separates it from other PRMs

Independence and focus, in a category that has consolidated heavily. Several established PRMs have been acquired or merged into larger platforms in recent years, which changes roadmaps and support. Channeltivity describes itself as an independent venture, and the product has stayed close to traditional channel mechanics rather than expanding into affiliate and influencer programs.

The CRM editions are the second difference. Rather than treating CRM sync as a connector, the vendor packages editions around Salesforce or HubSpot, so partner records, deals and registrations live in the CRM the sales team already uses.

The trade-off is scale. This is a small company, and the product is aimed at classic reseller and referral channel programs. Companies running large performance-based programs with thousands of affiliates, or wanting a partner marketplace to recruit from, are looking at a different shape of product.

Who it fits

Technology companies with a defined reseller or referral channel, from a first program of about a hundred partners up to established international programs. Named customers include Vectra, Recorded Future, Blue Prism, Samsung, Equifax and Telestream.

Ownership and company background

The operating company is Channeltivity, LLC, based at 301 East John Street in Matthews, North Carolina. The founding year is not settled: the company page says its team has served technology companies since 2003, while LinkedIn lists 2007 and gives Charlotte rather than Matthews as the location. The vendor describes the business as an independent venture, and no funding round, acquisition or merger was found in this review.

Pricing

Not published. The vendor states that partner programs do not fit seat-based pricing and quotes each program against its structure and scale, with tiers named Growth, Mid-Market and Enterprise. Third-party sites carry older vendor-supplied figures, but since the vendor no longer publishes numbers those should be treated as unconfirmed.

Integrations

Salesforce, HubSpot, Microsoft Dynamics 365, NetSuite, Zoho, SAP, Okta, Slack, Stripe, Zapier and Crossbeam.