Partner Relationship Management Software, also known as PRM, offers businesses tools for tracking their sales partners and affiliates and for enabling communication and support from the business to these partners. Each partner has access to a private portal through the PRM software, where they can find documents, marketing materials, MDFs, opportunities, and deals. The software helps businesses manage their partnerships and build strong relationships with their partners.
Related Terms
- Partner Relationship Management (PRM): The broader concept encompassing processes, strategy, and software
- Partner Portal: The partner-facing interface within PRM software
- Deal Registration: Core PRM capability for managing partner opportunities
- Partner Loyalty Program
- Affiliate
- Partner Relationship