
Channel Partner Programs: The Operator's Guide (Book)
The complete operator's guide to channel partner programs as a designed PDF book. Design, run, and measure a program that works. Free download.
Discover the 10 first principles that drive partnership success. Stop copying playbooks and start designing collaborations from fundamental truths that hold across every industry and business model.

Most partnerships fail. Studies show that 60-80% of business partnerships either dissolve or significantly underperform. Why? Because we keep copying what others do without understanding the basic truths that make partnerships work.
First Principle Partnerships introduces a different approach. Inspired by first principles thinking (as practiced by thinkers like Elon Musk and Aristotle), this book identifies 10 irreducible principles that hold true across every industry, business model, and era. Each principle was rigorously tested for irreducibility, universal applicability, time independence, and counterexample resistance.
The book draws on the analogy of the Partnership Architect vs. the Playbook Practitioner, inspired by Tim Urban's "The Cook and the Chef." Partnership Architects understand the building blocks of collaboration and design partnerships from the ground up. Playbook Practitioners copy what worked for Microsoft or Amazon without understanding why it worked, and get stuck when conditions change.
Most partnership professionals copy what they see others doing without understanding the underlying principles. This leads to:
By learning to think from first principles, you become a Partnership Architect who can:
Download First Principle Partnerships today and stop copying playbooks. Start designing partnerships from fundamental truths.

The complete operator's guide to channel partner programs as a designed PDF book. Design, run, and measure a program that works. Free download.

The complete MVE framework as a designed PDF book: build exactly the partnerships you need for market viability, and nothing you don't. Included with the Reader membership.

The 5-model Partnership Architecture framework as a designed PDF book. Move from playbook practitioner to partnership architect. Included with the Reader membership.