Partnerships Impact Calculator

About This Calculator

The Partnerships Impact Calculator helps you quantify how partnerships contribute to your business across the entire customer journey—from initial awareness through retention and expansion. Built on the bowtie funnel framework, it gives you a data-driven way to measure partnership ROI.

The Bowtie Funnel Framework

Pre-Purchase (Top of Funnel)

Awareness

• Co-marketing reach and impressions
• Joint content distribution
• Event and webinar attendance
• Partner ecosystem visibility

Consideration

• Partner-influenced leads
• Joint solution demos
• Reference customers shared
• Content engagement

Acquisition

• Partner-sourced opportunities
• Co-selling deals
• Partner-referred customers
• Channel revenue

Post-Purchase (Bottom of Funnel)

Activation & Onboarding

• Partner-led implementations
• Integration setup and configuration
• Training and certification
• Time-to-value acceleration

Retention & Success

• Partner support and services
• Customer success collaboration
• Renewal rate impact
• Churn reduction

Expansion

• Upsell opportunities through partners
• Cross-sell via integrations
• Land-and-expand motions
• Customer lifetime value increase

Key Features

Impact Quantification

Calculate partnership contribution across:

• Marketing Impact - Awareness, leads, pipeline influence
• Sales Impact - Win rates, deal size, sales cycle
• Customer Success Impact - Adoption, retention, expansion
• Revenue Impact - Direct and indirect revenue attribution

Scenario Modeling

Model different partnership scenarios:

• Light vs. heavy partnership investment
• Different partner types and mixes
• Geographic expansion strategies
• Product-led vs. sales-led motions

Visual Dashboards

• Bowtie funnel visualization
• Impact by stage comparison
• ROI calculations and projections
• Partner contribution breakdown

How to Use

1. Make a Copy - Save the calculator to your Drive
2. Enter Baseline Data - Input your current funnel metrics
3. Define Partnership Goals - Set targets for partner contribution
4. Model Scenarios - Test different partnership strategies
5. Track Actuals - Update with real performance data

Who This Is For

• Partnership Leaders - Demonstrating partnership value to executives
• Marketing Teams - Planning co-marketing investments
• Sales Leaders - Forecasting channel impact
• Finance Teams - Partnership budget justification
• Executives - Evaluating partnership program ROI

What You Get

• Partnerships Impact Calculator (editable Google Sheets)
• Bowtie funnel framework fully mapped
• Pre-built formulas for impact calculations
• Sample data and examples
• Usage guide with best practices
• Lifetime access with updates

Use Cases

• Budget Planning - Justify partnership headcount and investments
• OKR Setting - Define measurable partnership objectives
• Board Reporting - Demonstrate partnership program impact
• Strategy Alignment - Show how partnerships accelerate growth
• Vendor Selection - Evaluate potential partnership opportunities

Benefits

• Data-Driven Decisions - Move beyond gut feel to quantified impact
• Executive Buy-In - Show partnerships' business contribution
• Resource Allocation - Invest in highest-impact partnership activities
• Performance Tracking - Measure actual vs. projected impact
• Strategic Clarity - Understand where partnerships matter most

Get Started

Purchase the Partnerships Impact Calculator today and start quantifying your partnership ROI.