Model 2: Economic Model
Establish CFO-grade financial frameworks for partnerships. Move beyond sourced revenue to quantify total impact including influenced revenue, efficiency gains, and retention improvements.
This guide is Model 2 of the 5-model Partnership Architecture Framework. It provides the financial and attribution logic to justify partnership investment and measure impact.
The Economic Model provides the complete financial and attribution logic for partnerships. It cleanly separates the calculation of value from the strategic application of that value, giving you a clear business case for any partnership activity.
Can your partnership program answer these questions?
- What's the ROI of our partner program?
- How much revenue do partners actually influence (not just source)?
- Should we invest $100K in this partnership or that one?
- What's the payback period on partner enablement?
Without a rigorous economic model, partnerships remain a "black box" investment that's first to be cut when budgets tighten.
This model fixes that.
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