Creating a Great Partner Landing Page: Attract Your Ideal Partners
In the world of business partnerships, your landing page is often the first impression potential partners have of your company. Let's explore how to create a compelling page that not only attracts the right partners but also clearly communicates the value of collaborating with you.
Step 1: Know Your Audience
Before you start crafting your landing page, it's crucial to have a crystal-clear understanding of two key elements:
Who are the end-users of your products or services?
Which businesses can help you reach those customers more effectively?
Remember, specificity is key. Consider both:
- The roles and types of partners you're seeking (Reseller, Distributor, Referral,…)
- How these partners might describe or identify themselves (digital marketing agency, IT consultancy,…
đź’ˇ It's possible to address different partner types on one landing page, but ensure your messaging resonates with each group.
Step 2: Craft Your Partner Value Proposition
When potential partners land on your page, they're looking for one thing: how partnering with you can help their business thrive. Your value proposition should address:
- The Opportunity:
- What's the market potential?
- Why is it relevant to the partner?
- How does your company contribute to this opportunity?
- The Partnership Advantage:
- Why choose your company as a partner?
- What makes you stand out? (e.g., leading technology, market experience, partner-centric strategy)
- What support and resources do you offer to ensure partner success?
Step 3: Design Your Partner Landing Page
Now, let's bring your value proposition to life with an engaging, user-friendly landing page design.
The Hero Section
- Create a clear, attention-grabbing title
- Include your logo and a concise headline summarizing the partnership opportunity
- Add a prominent call-to-action button
The Opportunity Section
- Describe the business potential for your partners
- Use compelling statistics or graphics to illustrate market growth
- Highlight unique positioning or competitive advantages
Why Partner With Us
- Communicate your company's unique strengths
- Showcase credibility boosters (awards, statistics, testimonials)
- Display partner and client logos for social proof
Ideal Partner Profile
- Clearly describe the types of partners you're seeking
- Help potential partners identify if they're a good fit
- Use bullet points to list desired qualifications or characteristics
Call to Action
- Make it easy for suitable partners to get in touch
- Provide a simple, user-friendly contact form
- Include a multi-select field to gather preliminary information
- Clearly outline the next steps in the partnership process after the visitor filled the form
Design Tips
- Use clean, simple design for easy navigation
- Ensure responsive design for various devices
- Incorporate illustrations of interacting persons
- Use "you" language to speak directly to potential partners
- Keep sentences short and avoid jargon
- Add multiple CTA to lead the partner to the contact form
Remember, your landing page should tell a cohesive story that resonates with your target partners. Visitors have a very selfish intention when they visit your partner page. They look for a way to grow their own business. Consider using a storytelling framework like the 7-Step StoryBrand to structure your content effectively.
đź”—Â Article: Embedding a Story into Your Partner Value Proposition
đź”—Â Book: Building a StoryBrand, by Donald Miller (affiliate link)
By following these guidelines, you'll create a partner landing page that not only attracts suitable collaborators but also clearly communicates the mutual benefits of partnering with your company.
Need some real life inspiration? Check out this great partner page examples:
Timely Event & Venue Management Software
Fullstep Procurement | ESG | SCA Solution
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