Creating a Great Partner Landing Page

In the world of business partnerships, your landing page is often the first impression potential partners have of your company. Let's explore how to create a compelling page that not only attracts the right partners but also clearly communicates the value of collaborating with you.

Step 1: Know Your Audience

Before you start crafting your landing page, it's crucial to have a crystal-clear understanding of two key elements:

🙋‍♂️ Your Customers

Who are the end-users of your products or services?

🤝 Your Potential Partners

Which businesses can help you reach those customers more effectively?

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Remember, specificity is key. Consider both:

• The roles and types of partners you're seeking (Reseller, Distributor, Referral,…)
• How these partners might describe or identify themselves (digital marketing agency, IT consultancy,…)

💡 It's possible to address different partner types on one landing page, but ensure your messaging resonates with each group.

Step 2: Craft Your Partner Value Proposition

When potential partners land on your page, they're looking for one thing: how partnering with you can help their business thrive. Your value proposition should address:

1. The Opportunity:

• What's the market potential?
• Why is it relevant to the partner?
• How does your company contribute to this opportunity?

2. The Partnership Advantage:

• Why choose your company as a partner?
• What makes you stand out? (e.g., leading technology, market experience, partner-centric strategy)
• What support and resources do you offer to ensure partner success?

Step 3: Design Your Partner Landing Page

Now, let's bring your value proposition to life with an engaging, user-friendly landing page design.

The Hero Section

• Create a clear, attention-grabbing title
• Include your logo and a concise headline summarizing the partnership opportunity
• Add a prominent call-to-action button

The Opportunity Section

• Describe the business potential for your partners
• Use compelling statistics or graphics to illustrate market growth
• Highlight unique positioning or competitive advantages

Why Partner With Us

• Communicate your company's unique strengths
• Showcase credibility boosters (awards, statistics, testimonials)
• Display partner and client logos for social proof

Ideal Partner Profile

• Clearly describe the types of partners you're seeking
• Help potential partners identify if they're a good fit
• Use bullet points to list desired qualifications or characteristics

Call to Action

• Make it easy for suitable partners to get in touch
• Provide a simple, user-friendly contact form
• Include a multi-select field to gather preliminary information
• Clearly outline the next steps in the partnership process after the visitor filled the form

Design Tips

• Use clean, simple design for easy navigation
• Ensure responsive design for various devices
• Incorporate illustrations of interacting persons
• Use "you" language to speak directly to potential partners
• Keep sentences short and avoid jargon
• Add multiple CTA to lead the partner to the contact form

Remember, your landing page should tell a cohesive story that resonates with your target partners. Visitors have a very selfish intention when they visit your partner page. They look for a way to grow their own business. Consider using a storytelling framework like the 7-Step StoryBrand to structure your content effectively.

🔗 Article: Embedding a Story into Your Partner Value Proposition

🔗 Book: **Building a StoryBrand,** by Donald Miller (affiliate link)

By following these guidelines, you'll create a partner landing page that not only attracts suitable collaborators but also clearly communicates the mutual benefits of partnering with your company.

Real-World Examples

Need some real life inspiration? Check out these great partner page examples:

Timely Event & Venue Management Software Partnership Program

Fullstep Procurement | ESG | SCA Solution Fullstep Partner Program

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