🎙️ Prioritizing the Partner Experience (PX): The Basics
Bernhard Friedrichs explores how to create an excellent partner experience to drive engagement and expansion within B2B SaaS ecosystems. Covers partner experience during recruitment, technology selection for streamlined interactions, and capital efficiency strategies for partner programs seeking C-suite support.
Related Videos
Podcasts44:50Featured🎙️ First Principles of Partnerships
What's a "Partnership Strategy Architect"? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some partnerships fail, how others thrive, and how to unlock real collaboration.
Podcasts37:25🎙️ Hiring the Right Talent for Partnerships
Why partnership roles require different hiring approaches than sales or engineering. James Alexander from Trive Talent and Bernhard Friedrichs discuss the distinct skill sets required, strategic planning before recruitment, emotional intelligence needs, and warning signs to identify during the hiring process.
Podcasts42:00🎙️ Partner Capital Efficient Growth
Mike Midgley and Bernhard Friedrichs explore partnership frameworks with the Four C's of Successful Partnerships: Customer Base, Capabilities, Credibility, and Commitment. Learn how these elements must align for partnership success and drive capital-efficient growth.