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Program Level
Partner deal size
Average value of deals closed by partners. A higher deal size can indicate that the partnership department is providing value to its partners and helping them drive business outcomes more effectively
Last updated: October 30, 2025
Related Program Level KPIs
Channel capacity
Maximum amount of product or service that a company or organization can sell or deliver through a particular distribution channel or group of channels. The current capacity of your channel, considering the number of partners, level of onboarding and commitment, size of sales team, coverage and own resources.
Functionality increase
The number of new features added through technology partner. Estimated cost of development
Incentive/MDF effectiveness
Effectiveness of incentives program or marketing development fund (MDF). MDF is a fund provided by a company to its partners or affiliates to help them market and sell the company's products or services. Inventive programs are similar, but may involve financial incentives or rewards for achieving specific sales or marketing goals.
KPI template
KPI template
Marketplace revenue
How much revenue is generated through the sales of marketplace Apps build by partners
Monthly Recurring Revenue (MRR)
Measure of a company's revenue from monthly subscriptions.