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Program Level

Partner sourced revenue

Last updated: October 30, 2025

Partner-sourced revenue is defined as the income a company earns directly from sales opportunities or deals that are initiated, negotiated, and closed by its partners, such as resellers, affiliates, referral partners, distributors, or technology consultants. This revenue is attributed to the partner who brings in the lead or referral, manages the sales process, closes the deal and secures the transaction, rather than the primary company's internal sales team.

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Related Program Level KPIs

Channel capacity
Maximum amount of product or service that a company or organization can sell or deliver through a particular distribution channel or group of channels. The current capacity of your channel, considering the number of partners, level of onboarding and commitment, size of sales team, coverage and own resources.
Functionality increase
The number of new features added through technology partner. Estimated cost of development
Incentive/MDF effectiveness
Effectiveness of incentives program or marketing development fund (MDF). MDF is a fund provided by a company to its partners or affiliates to help them market and sell the company's products or services. Inventive programs are similar, but may involve financial incentives or rewards for achieving specific sales or marketing goals.
Marketplace revenue
How much revenue is generated through the sales of marketplace Apps build by partners
Monthly Recurring Revenue (MRR)
Measure of a company's revenue from monthly subscriptions.
Partner acquisition rate
Rate at which the partnership department is acquiring new partners. It can be helpful in tracking the effectiveness of outreach efforts and identifying areas for improvement