This is the LTV divided by CAC and is designed to show the multiple of return you will generate on acquiring SaaS customers
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Business Level
LTV : CAC
Last updated: October 30, 2025
Related Business Level KPIs
CAC payback period
The number of months to earn back the CAC you spend to bring in new customer recurring revenue
Churn and net retention
The percentage rate at which SaaS customers cancel (churn), reduce (down-sell), or increase (up-sell) their recurring revenue subscriptions
Customer acquisition costs (CAC) via partners
The cost of acquiring a customer through a channel, including partner referral, compared to other channels.
Customer life time value (CLTV)
The value of revenue / gross margin the customer will bring over the lifetime of their subscription
Market reach
The measure of (additional) customer base you achieve through your channel. E.g. in geographic regions or market segments.
Recurring revenue growth (MRR/ARR)
Monthly / annual recurring revenue growth