Partner-sourced revenue is defined as the income a company earns directly from sales opportunities or deals that are initiated, negotiated, and closed by its partners, such as resellers, affiliates, referral partners, distributors, or technology consultants. This revenue is attributed to the partner who brings in the lead or referral, manages the sales process, closes the deal and secures the transaction, rather than the primary company's internal sales team.
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Program Level
Partner sourced revenue
Last updated: October 30, 2025
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Maximum amount of product or service that a company or organization can sell or deliver through a particular distribution channel or group of channels. The current capacity of your channel, considering the number of partners, level of onboarding and commitment, size of sales team, coverage and own resources.
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