Serviceable Obtainable Market, also known as share of the market, is a realistic revenue opportunity that a company can expect to achieve among its addressable market. It reflects the short-term sales potential of a product or company.
Serviceable Obtainable Market, also known as share of the market, is a realistic revenue opportunity that a company can expect to achieve among its addressable market. It reflects the short-term sales potential of a product or company.