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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives
by Mike Moore, Peter A Thomas
channel strategy
"Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives" by Mike Moore and Peter Thomas is a practical and comprehensive guide to indirect channel marketing. The book leverages the authors' combined experience of over forty years in the channel to provide actionable insights and strategies for engaging channel partners and achieving marketing success.
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