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Business Level
Sales reach (marketing)
Number or percentage of potential customers that a company or product is able to reach through its marketing and sales efforts. This can include both traditional and digital channels, such as advertising, direct mail, trade shows, and online marketing
Last updated: October 30, 2025
Related Business Level KPIs
CAC payback period
The number of months to earn back the CAC you spend to bring in new customer recurring revenue
Churn and net retention
The percentage rate at which SaaS customers cancel (churn), reduce (down-sell), or increase (up-sell) their recurring revenue subscriptions
Customer acquisition costs (CAC) via partners
The cost of acquiring a customer through a channel, including partner referral, compared to other channels.
Customer life time value (CLTV)
The value of revenue / gross margin the customer will bring over the lifetime of their subscription
LTV : CAC
This is the LTV divided by CAC and is designed to show the multiple of return you will generate on acquiring SaaS customers
Market reach
The measure of (additional) customer base you achieve through your channel. E.g. in geographic regions or market segments.