Level of support and promotion partners provide for the company's products or services. A high level of partner advocacy can help drive customer acquisition and increase brand awareness. See Partner NPS
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Program Level
Partner advocacy
Last updated: October 30, 2025
Related Program Level KPIs
Channel capacity
Maximum amount of product or service that a company or organization can sell or deliver through a particular distribution channel or group of channels. The current capacity of your channel, considering the number of partners, level of onboarding and commitment, size of sales team, coverage and own resources.
Functionality increase
The number of new features added through technology partner. Estimated cost of development
Incentive/MDF effectiveness
Effectiveness of incentives program or marketing development fund (MDF). MDF is a fund provided by a company to its partners or affiliates to help them market and sell the company's products or services. Inventive programs are similar, but may involve financial incentives or rewards for achieving specific sales or marketing goals.
Marketplace revenue
How much revenue is generated through the sales of marketplace Apps build by partners
Monthly Recurring Revenue (MRR)
Measure of a company's revenue from monthly subscriptions.
Partner acquisition rate
Rate at which the partnership department is acquiring new partners. It can be helpful in tracking the effectiveness of outreach efforts and identifying areas for improvement