About the Book
"Partners Are the Customer Experience" by Nancy Ridge and Norma Watenpaugh explores the critical connection between partner experience and customer experience. The book, produced in collaboration with the Association of Strategic Alliance Professionals (ASAP), provides valuable insights and practical advice on how to leverage partnerships to enhance the customer journey.
My thoughts on it
I found this book to be incredibly insightful. Ridge and Watenpaugh draw on their extensive research and firsthand partnering experience to detail the connections between partner experience and customer experience. They show how partners engage at every stage of the customer journey, from pre-sale to post-sale, and how a strong partner experience can lead to better business outcomes for customers.
They also emphasize the importance of building trust and developing strong relationships with partners, which is essential for fostering both partner and customer satisfaction.
Ridge and Watenpaugh's work offers clarity and perspective to companies that are recognizing the importance of partnerships in the customer buying journey
Key Highlights
- Partner Experience Matters: The book shows how partners engage at every stage of the customer journey and how a strong partner experience can lead to better business outcomes for customers.
- Practical Strategies: Ridge and Watenpaugh provide actionable advice on how to improve partner enablement, specialization, and collaborative selling assistance.
- Building Trust: The book emphasizes the importance of building trust and developing strong relationships with partners to foster both partner and customer satisfaction.
Who Should Read This
This book is a must-read for anyone involved in partnerships, sales, or customer success. Whether you're looking to improve your partnership strategy or enhance the customer experience, this book provides valuable insights and practical advice to help you achieve your goals.
Buy Book
https://mybook.to/tHOXnZ