About the Book
"Making Channel Sales Work" by David Davies is a practical guide to building a successful third-party selling program. The book focuses on the tools and strategies needed to create a world-class channel sales operation that drives real results.
My thoughts on it
This was one of the first books I ever read on partnerships and one I keep recommending often in podcast and articles. It focuses on channel partnerships, but what you learn applies also for any other partner category. You’ll can learn how to look at partners and how to treat them right.
Davies shares his expertise and provides ten essential tools to help businesses build a successful third-party selling program. What I appreciate about this book is its focus on practical, actionable advice that can be applied immediately.
One of the things that stands out about this book is its emphasis on the importance of having a clear strategy and plan in place. Davies makes it clear that success in channel sales doesn't happen by accident; it requires careful planning, execution, and ongoing management. He also highlights the need for strong relationships with partners and the importance of providing them with the support and resources they need to succeed.
I particularly liked the way the book breaks down the ten tools into manageable, bite-sized chunks. Each tool is explained in detail, with examples and templates to help readers put the concepts into practice. Whether you're just starting out with channel sales or looking to improve an existing program, this book provides a wealth of valuable information and insights.
Key Highlights
- Clear Strategy and Planning: The book emphasizes the importance of having a clear plan and strategy in place to drive channel sales success.
- Strong Partner Relationships: Davies highlights the need for strong relationships with partners and the importance of providing them with the support and resources they need to succeed.
- Practical Tools and Templates: The book provides ten essential tools and templates to help readers build a successful third-party selling program.
Who Should Read This
This book is a must-read for anyone involved in channel sales, from business leaders to sales and marketing professionals. Whether you're looking to build a new channel sales program from scratch or improve an existing one, this book provides the practical advice and tools you need to succeed.
Buy Book
https://mybook.to/QBfH