Business agreements that stay mostly inactive after signing. While companies officially become partners on paper, they never create real business value together. The partnership document becomes just another contract in the files, instead of leading to active collaboration and shared success. Common causes include sales-focused incentives that reward signing deals rather than creating value, products that don't fit the partner's market needs, or rushed partner selection without proper qualification.
First mentioned by: https://www.linkedin.com/posts/gregportnoy_paper-partnerships-are-a-distraction-and-activity-7251651607489097728-UOdf?utm_source=share&utm_medium=member_desktop