Ideal Partner Profile (IPP)

Ideal Partner Profile (IPP)

Ideal Partner Profile (IPP) is similar to an ICP, but describes the characteristics of a company's ideal partner or affiliate. The IPP may include factors such as the type of business, location, size, and other relevant characteristics, and is used to guide the recruitment and selection of partners.

Guide

Introduction and creation of an Ideal Partner Profile (IPP)

You may have heard about Ideal Customer Profiles (ICPs) and Ideal Partner Profiles (IPPs), often used interchangeably. However, these two concepts differ significantly, with each serving a unique purpose. An ICP refers to the characteristics of a company's perfect customer, whereas the IPP focuses on finding a partner who complements and enhances your business activities.

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Ideal Partner Profile (IPP)

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