Deal registration is a process to track and manage sales and partner leads and opportunities. It involves a sales representative or channel partner registering a potential sale with the company, providing details about the customer and the proposed deal. Deal registration helps the company to prioritize deals, allocate resources appropriately, and ensure that the customer is being properly serviced and supported. It can also help to reduce competition among sales reps and improve communication and collaboration within the sales and partnership team. Incentives or rewards may be offered to channel partners for registering deals and helping to close sales.