Unless
You shouldn't do partnerships in B2B.
Unless you (really) understand the value and are business-ready.
Partnerships can NOT be a "quick fix" to modern problems. But they ARE the modern solution to modern problems.
Here are 10 things partnerships are NOT ❌ :
1) The immediate solution to difficult outbound/inbound
2) A play that makes others work for you
3) A "just figure it out" business unit
4) Quick lead-generation sources
5) Purely revenue focused
6) A "get" dynamic
7) Transactional
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