Over the weekend, I reviewed around 100 emails in Superglue to figure out what drives partner engagement.
Here's what I learned:
👉 Keep it short and sweet
Keep your emails short, 150 words max. (50 is better). Challenge yourself to communicate concisely. Partner teams tend to overload emails in an attempt to cover all bases. Aim for one key message or insight per email. Splitting your content into several messages performs about 3x better than one long email with 17 links.
👉 Tone matters
A casual, friendly, personal tone performs the best and can double reply rates. Drop the formalities. If it sounds too grandiose or something you wouldn't say in person, rethink it. Instead of sounding overly authoritative, aim to sound interested and engaging. …