Thought leadership and perspectives on partnership strategy
AI made building easy. Distribution channels are dying. The answer is ecosystem. With CAC up 14%, organic traffic down 34%, and cold outreach failing, partnerships are now the primary growth lever for SaaS startups.
When Collaboration Becomes Dependency. Discover why many 'ecosystems' are actually Hub & Spoke Systems. Learn to maintain independence while partnering with giants.
The structural reasons why partnership programs fail when owned by the Chief Revenue Officer, and what we can do about it.
Stop Signing Partners That Look Good on Paper but Deliver No Value. Learn how to validate your partner value proposition before investing time and resources.
Every growth stage needs different partnerships. Learn which ones matter for you now and how they impact your entire customer journey.
Master the Art of Partnership Management for Efficient Business Growth. Learn how to create, manage, and scale partnerships that drive efficient growth for SaaS businesses.
The Standard for Collaborative Relationships Management. Learn how ISO 44001 helps businesses form, manage, and sustain effective partnerships that drive value.
Growth at All Cost is done! Companies start achieving capital and profitable efficient growth through partnerships and ecosystem led growth.
Discover how to fit partnerships into your B2B SaaS business. Learn common mistakes, best practices, and why partnerships are key to efficient growth.
Customer Experience and the Influence of Partner Experience. Great PX = Great CX. Learn how partner experience directly impacts customer satisfaction.