Build World-ClassPartnership Programs
Expert guidance, frameworks, and resources for B2B partnership professionals. Learn how to build, manage, and scale successful partnerships.
Featured Guides
Hand-picked guides to help you get started
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
Deciding Between Build, Buy or Partner
Compare build, buy, and partner options for product features. Learn decision criteria to optimize time-to-market, costs, and ROI for your SaaS.
Understanding the difference between transactional and collaborative relationships
Discover how collaborative partnerships differ from transactional sales relationships. Master the fundamentals of building long-term value.
Recent Guides
Latest insights and frameworks for partnership success
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
Affiliate vs. Referral
Understand the critical differences between affiliate and referral programs. Choose the right partnership model based on relationship depth.
Channel Partner Types (SaaS) and their roles in the customer journey
Compare affiliate, referral, broker, reseller, distributor, and OEM partner types. Understand roles, responsibilities, and revenue models.
Creating a Great Partner Landing Page
Build partner landing pages that attract ideal partners. Learn key elements, design principles, and conversion tactics for recruitment.
Creating an Ideal Partner Profile (IPP)
Create an Ideal Partner Profile to identify strategic partners, increase partnership success rates, and drive measurable business value.
Deciding Between Build, Buy or Partner
Compare build, buy, and partner options for product features. Learn decision criteria to optimize time-to-market, costs, and ROI for your SaaS.
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