New: The Partnership Architecture Framework is now availableBuild World-ClassPartnership Programs
Expert guidance, frameworks, and resources for B2B partnership professionals. Learn how to build, manage, and scale successful partnerships.
Featured Guides
Hand-picked guides to help you get started
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
The Partnership Architecture Framework
Master the 5-model framework for building strategic, scalable partnerships. Move from playbook practitioner to partnership architect with first principles thinking.
Deciding Between Build, Buy or Partner
Compare build, buy, and partner options for product features. Learn decision criteria to optimize time-to-market, costs, and ROI for your SaaS.
Recent Guides
Latest insights and frameworks for partnership success
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
The Partnership Architecture Framework
Master the 5-model framework for building strategic, scalable partnerships. Move from playbook practitioner to partnership architect with first principles thinking.
Model 1: Foundation Model
Establish the foundational principles, common language, and readiness assessment for your partnership program. Learn to become a Partnership Architect, not just a Playbook Practitioner.
Model 2: Economic Model
Establish CFO-grade financial frameworks for partnerships. Move beyond sourced revenue to quantify total impact including influenced revenue, efficiency gains, and retention improvements.
Model 3: Strategy Model
Define your partnership strategy with compelling value propositions, go-to-market motion planning, and portfolio management. Turn economic insights into strategic action.
Model 4: Operating Model
Build repeatable processes for partner activation and management. Transform strategy into execution with lifecycle management, enablement playbooks, and partner cadence.
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