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Expert guidance, frameworks, and resources for B2B partnership professionals. Learn how to build, manage, and scale successful partnerships.
Featured Guides
Hand-picked guides to help you get started
The Minimum Viable Ecosystem Framework
A disciplined framework for building exactly the partnerships required for market viability. Stop over-investing in partnerships that don't move the needle.
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
Deciding Between Build, Buy or Partner
Compare build, buy, and partner options for product features. Learn decision criteria to optimize time-to-market, costs, and ROI for your SaaS.
Recent Guides
Latest insights and frameworks for partnership success
The Minimum Viable Ecosystem Framework
A disciplined framework for building exactly the partnerships required for market viability. Stop over-investing in partnerships that don't move the needle.
MVE: Channel Partners
Build exactly the distribution coverage required for market viability. Apply the MVE framework to resellers, distributors, and referral partners.
MVE: Marketing Partners
Build exactly the audience presence required for market viability. Apply the MVE framework to community partners, affiliates, and co-marketing relationships.
MVE: Product Partners
Build exactly the integrations required for market viability. Apply the MVE framework to Technology Partners, Data Partners, and R&D collaborations.
MVE: Service Partners
Build exactly the delivery capacity required for customer success. Apply the MVE framework to implementation partners, SIs, and managed service providers.
Beyond the Handshake: A CFO-Ready Model for Quantifying Total Partnership Impact
For too long, partnership leaders have struggled with proving data-backed value. Learn how to build a rigorous, quantifiable model for measuring total partnership impact across the entire customer lifecycle.
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