DB

Partnerships in Growth Stages

Partner Hypothesis

Partner Categories, Partner Types, Partner Business

Partner Value Proposition

Partner LifeCycle Management

Creating a Great Partner Landing Page

Introduction and creation of an Ideal Partner Profile (IPP)

Deciding Between Build, Buy or Partner

Qualifying Channel Partners with the 4C Method

Key Elements for Thriving Business Partnerships

Channel Partner Types (SaaS) and their roles in the customer journey

Planning the Partner Strategy Map

Qualifying Partner Opportunity with the CASO Method

Reseller Pricing: Static and Dynamic Model

Deciding when to work with Distributors

Identifying Collaborative Behaviors

Partnership Readiness Assessment

Referral, Co-Seller, Reseller

Affiliate vs. Referral

Understanding the difference between transactional and collaborative relationships