What is the definition of account Account Mapping?

📖 Definition

Partner Account Mapping, is a strategic process used in business-to-business partnerships where sales teams from two partnering companies align their accounts based on various factors such as geography, deal size, industry, or customer needs. This process helps both companies identify shared customers and prospects, enabling them to coordinate sales efforts, leverage shared relationships, and create joint sales strategies.

💡 Additional Considerations

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ℹ️ Metadata

• Published: 8/27/2025
• Internal ID: 7
• Public URL: https://council.partnerstandard.com//standards/what-is-the-definition-of-account-account-mapping