📖 Read: How to develop and improver your Partner Program?
This steps focus on outlining a comprehensive partner program that will guide your interactions with partners. The aim is to ensure a well-structured and dynamic programs for each partner type that continually adapt to deliver mutual success along the partner life-cycle.
1️⃣ Partner Program Sheet
2️⃣ Partner Life Cycle
3️⃣ Partner Program Improvement
4️⃣ Preferred Partner Program
Partner Program Sheet
Fill one Partner Program Sheets for each partner type
Program Lead
Partner Type
Partnership Description & Goal
Ideal Partner Profile
Partner Value Proposition
Enablement Materials
Commercials (Incentives)
Partnerships Tools
Partnership KPIs
Partner Life Cycle
The detailed setup and management of the partner life cycle is covered in partner operations.
See Partner Operations Checklist. Each Partner has its own Partner Life Cycle
Program Feedback and Improvement
Collect regular feedback from the Parter Program Lead(s) on the performance of the partner program(s).
Apply improvements to the Partner Program(s).
Preferred Partner Program
Consider launching a Preferred Partner Program based on the experience made with best performing partners
