📖 Read: Why to define the scope of partnerships?
To determine the scope we follow two steps:
1️⃣ Capture your current expectations and knowledge about partnerships.
2️⃣ Identify the company goals you want to support through partnerships
The scope can and should be adjusted while going through the assessment and developing the partnership strategy. That is normal since you will learn and discover by time.
📖 Read: Company goal examples
- Revenue growth (new sales channels, cross-selling, upselling)
- Customer acquisition and retention (lead generation, churn reduction)
- Market expansion (geographical or industry verticals)
- Product development (innovation, integration, or co-development)
- Operational efficiency (shared resources, expertise, or infrastructure)
Number of partners
Regional or global reach
- Domestic (US): Local partners with strong industry knowledge, customer networks, and marketing resources
- European Union (EU): Partners with multi-country or regional expertise, understanding of GDPR and other regulations, and language capabilities
- Southeast Asia (SEA): Partners with local market knowledge, cultural understanding, and distribution networks