"Great things in business are never done by one person; they're done by a team of people." - Steve Jobs
📖 Read: What is part of the Growth stage?
The Growth stage focuses on supporting and empowering your partners to scale their business and generate more revenue. Explore insights and recommendations on providing resources, tools, incentives, and joint marketing opportunities that enable your partners to grow and contribute to your B2B SaaS company's success.
As the partnership matures, focus on growth opportunities. Not all partnerships offer the same growth potential. Growth can be achieved through different actions. As a general framework we use the Ansoff Matrix and apply it tow partnerships.
"A matured partnership is not just about achieving mutual success, but also about learning from each other's strengths and weaknesses to continuously improve and innovate together.”
Market Penetration (Existing Products, Existing Markets)
Strengthen partner relationships to increase market share with existing products/services
Provide partners with better marketing materials, training, and support to enhance sales
Offer incentives or rewards for meeting or exceeding sales targets
Collaborate on joint marketing efforts and campaign
Market Penetration (Existing Products, Existing Markets)
Explore new geographic regions or industries where the partner has existing relationships, expertise or want to grow in
Leverage the partner's local knowledge, resources, and networks to expand market presence together
Develop joint go-to-market strategies to enter new markets with the partner.
Offer localized support and services to adapt to specific market needs, ensuring the partner's success in new markets.
Product Development (New Products, Existing Markets)
Collaborate with the partner on the development of new products or services that cater to existing markets
Leverage the partner's expertise and resources to enhance product offerings
Jointly launch new products/services with the partner to increase adoption and customer satisfaction
Offer training and support for the partner to effectively sell new products/services within the existing market
Diversification (New Products, New Markets)
Identify opportunities in different industries or markets with the partner to explore new possibilities
Develop or acquire new products/services together with the partner to target previously untapped markets
Leverage each other's unique capabilities and resources to create a competitive advantage in new markets
Establish joint ventures or strategic alliances with the partner to share risks and rewards when entering new markets
Anything missing? Please reach out and let us know.